Welcome to

Vitality
Counseling Center

About Natalie J. Fraize, LMHC, LPC

Empowerment, ACtion, &

Human Connection

For nearly a decade, I’ve supported high-performing, thoughtful adults navigating the space between outward success and inner fulfillment. As a licensed mental health counselor with experience in both complex clinical environments and private practice, I specialize in working with individuals who feel stuck—not because they’ve failed, but because they’re ready for more. More clarity. More purpose. More agency in how they live, lead, and move forward.

My clients often come to me carrying a quiet heaviness—burnout, chronic stress, health challenges, or the persistent sense that something important is missing. They’re ready to stop spinning their wheels and start creating real change—not just in how they feel, but in how they show up in their lives.

I believe that every person deserves to live fully—and that no one should have to do that work alone. Therapy is not about fixing what’s broken. It’s about reclaiming your wholeness, aligning with your values, and taking meaningful steps forward, even when the way ahead isn’t clear.

My approach is grounded in evidence-based therapies like ACT, CBT, and Motivational Interviewing, paired with lived experience and deep empathy. I know what it’s like to adapt to unexpected challenges—and I help my clients do the same with resilience, intention, and support.

Together, we identify what matters, shift patterns that no longer serve you, and build momentum toward the life you want to lead. I value integrity, connection, humor, and flexibility—and one of my core philosophies is this: make new mistakes. Because growth isn’t about perfection. It’s about being present, taking action, and choosing to try again—this time, more aligned.

My practice is built for those who value depth, discretion, and real transformation. If you’re ready to stop feeling stuck and start living with greater clarity and confidence, I’m here to walk alongside you.

You don’t have to do this alone.
And you don’t have to wait to begin.

Get a Free Consultation

716.202.8428

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Coming soon

We’re starting a self-care and support network for healthcare professionals in the Western New York area. If you’re a healthcare provider interested in joining, please email Natalie. 

 

Vitality Counseling Center

We’re Here For You

You deserve to live fully and not be alone in your experiences.

Individual Therapy

We offer hour long sessions in person and virtually. Our team practices from a strengths-based, person-centered, and trauma-informed care approach. We are trained and experienced in implementing an eclectic blend of techniques and interventions that fall under the CBT umbrella including Motivational Interviewing, Acceptance and Commitment Therapy, and Mindfulness based CBT. These modalities are evidence-based and we use them to focus on reshaping thoughts and behaviors to be more adaptive.

joint support sessions

It’s challenging to figure out and communicate what we’re going through and what we need. If you’re struggling to have these conversations, we’re here to guide you and your supports through navigating those challenging conversations in a safe and nurturing environment. We are open to collaborating with various supports including family, friends, and other providers. If you’re interested in bringing in a support, talk to your provider so they can work with you to create a plan for a succesful session.

Walk and Talk Therapy

This unique evidence-based service entails a 60 or 90 minute session outdoors at one of the local parks or trails such as Reinstein Woods, Delaware Park, or Stiglmeier Park. Your therapist will meet you and guide you through mindful stretching to increase awareness and engagement in the present moment, a walk at the pace and distance you determine while conducting the typical therapy session, and tie up the session with mindful stretching. Start building healthy mental and physical habits today!

 

Workshops

We offer a range of workshops that can be tailored to fit your needs. Currently we offer Paint and Process workshops in partnership with Jenn Carter, a local artist and CYT. These can be hosted at your home, a local park, your office, or in our office. Our newest partnership is with Overlook Equestrian Center in East Aurora where we are working to create workshops for healthcare professionals and other high stress professions using a combination of nature, animals, and ACT interventions. 

Vitality Counseling Center

Specialties

Chronic health & Chronic pain

Relationship
strain
Resentment and
Avoidance

Mood and Anxiety Disorders

Cardiac event recovery & rehab

Communication
issues
Feeling
stuck
Poor
focus

Vitality Counseling Center

Recent Articles

Groups for Healthcare Professionals

Groups for Healthcare Professionals

Discover Connection and Growth with Vitality Counseling Center At Vitality Counseling Center, we are thrilled to introduce two exciting group offerings designed to support healthcare and mental...

read more
Treating Bipolar Disorder

Treating Bipolar Disorder

Natalie J Fraize Of Vitality Counseling Center On The Benefits of Using a Family Approach for Treating Bipolar Disorder An Interview with Stephanie Greer, CEO of Akin Mental Health Bipolar Disorder,...

read more
Dating with Joint Hypermobility Syndrome

Dating with Joint Hypermobility Syndrome

How Do You Date with Joint Hypermobility Syndrome? Chronic Illness, Pain, and Self-Esteem From my experience working with clients who have chronic health conditions, I have learned that not knowing...

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Dealing with Afib and Anxiety

Dealing with Afib and Anxiety

Yes, AFib and Anxiety Are Linked. Here's How to Manage Your Symptoms The following is an excerpt from the LiveStrong article that Natalie was featured in where she discusses dealing with afib and...

read more

Fees and Insurance:

Natalie is accepting self-pay clients only at this time. She can provide superbills for you to use your out of network benefits. To verify your benefits, please follow the link below. 

Please reach out with any questions about fees or insurance as we will always work to address barriers to treatment to the best of our ability.

Featured Comments

“1st time in counseling ever and Natalie made me feel very comfortable thank you Natalie and can’t wait to see you again! Robert”

“very nice Dr. I will be back. Marjorie J”

Natalie is the best therapist I’ve ever had. I have a debilitating chronic pain condition and over the years I’ve met with many therapists who just didn’t “get” it. I resolved to give therapy one more shot with Natalie and I’m so glad I did. She really understands the connection between the mind and the body, is thoughtful and empathetic, and has a great sense of humor. She asks insightful questions and has made me feel comfortable from day one. I would highly recommend Natalie to anyone, and especially to people with complex health conditions. Molly C. 

You made such a huge impact on me. You helped me through an experience that at the time, I thought I might not survive. You taught me skills that I built off of until I found my footing, and then my personality, and eventually the grace and self-understanding needed to pursue a career in helping others. I now plan to use the most challenging time in my life for good. I’ll never, ever forget that you helped me build the foundation for success. You showed me that it’s possible to have it all.” Jeannie S. 

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Vitality Counseling Center

Contact Us Today

4511 Harlem Road, Suite 16, Amherst, NY 14226